A new range of luxury stationery, with most items at 3d (1½p) each went on display in every store's windows in the 1920s

Heart is where the Home is

The best designs and patterns from a century of china and glass

Homewares have been at the heart of our range since the company's very first store in the USA. Frank Woolworth's ideas about mass production revolutionised home retailing worldwide, and many of the items came from the UK.
The upper salesfloor of the Liverpool store in 1909 boasted spectacular displays of china and glass, with nothing over sixpence. The led-cut crystal glasses (right) were a particular favourite for more than 20 years and, despite selling in huge quantities remain very collectable today.
Cut crystal glassware was a big favourite in the 1910s and 1920s and is highly collectable today

Homemaker, designed by Enid Seeney, was a Woolworths exclusive in the 1950s and 60s. It is widely acclaimed as one of the twentieth century's finest designs and is hugely collectable today

We've built up a big collection of samples of the best designs from a century of trading, including Homemaker (left) a Woolworths exclusive that is acclaimed as a 20th Century design classic, glasswares including the full Greek key led crystal range, alongside vases and brassware.
As well as kitchenwares, our archives include lots of material about Woolworths tools, gardens, haberdashery and shoe care, as well as electrical, lighting and bathroom. The Company has a longstanding tradition of offering up-to-date designs at down-to-earth prices.
A 1950s advert for the growing range of kitchenware available at Woolworths